The booth photois the lead.
Visitors scan a badge or register, get a branded photo by text, and you keep their name, email and company, sent to your CRM by webhook.
P&G, Cincinnati. Shot by Mammoth, the agency that runs its events on BrandStudio.
Booth photo out, lead in, no rekeying.
Every conversation captured without slowing it down.
Set up from the hotel
Event, campaign branding, and where leads should land. Done the night before, not on the stand at 8am.
Scan the badge, take the shot
One motion captures the person, the contact and the consent. The queue keeps moving because nothing is typed.
Saved to photosThey leave with it, you keep the lead
Their branded photo texts out and the contact reaches your CRM already structured. Your follow-up is not cold.
Real frames from P&G Confidence Lab at Black Tech Week
You know the booth problem.
The booth was packed all day — and most of those visitors walked away as strangers you can’t follow up with.
The leads you did scrape together sit in a spreadsheet for a week before anyone touches them.
And when leadership asks what the activation actually returned, you have a photo count, not a number that defends the budget.
Every booth visit becomes a contact.
We’ve worked activations. You get a three-step plan and a number to bring back to leadership.
Capture
Set up a branded photo booth or headshot station on any iPad. Guests register — name, email, company, or a badge scan — then step in front of the camera. The contact is captured before the shutter fires.
BrandStudio brands + delivers
The branded photo goes to the guest by text, email, or QR, and the contact reaches your CRM by webhook or Zapier. Every gallery view and every share carries your brand long after the booth comes down.
You bring back the numbers
Registrations, gallery views, shares, and downloads are counted per activation. Export the CSV and walk into the budget conversation with proof, not a photo count.
Your brand is on every photo and gallery; turn off the “Powered by BrandStudio” line and we never show up. The lead and the credit are yours.
A booth day, and the leads that follow.
The stretch between "nice photo" and "a contact in the CRM".
- Setup
Before doors
iPad, stand, campaign branding. Done before the hall opens.
You see: No AV call. - Hour 1
They stop
A photo is a better reason to approach than a clipboard. The conversation starts because they want something.
Guest sees: A reason to come over. - The exchange
Capture, then contact
Photo first, details second — which is the order that actually gets completed.
Guest sees: One scan, no form.You see: A real record, not a scribbled badge. - Minutes later
It lands
The photo texts to them branded, and the contact lands in your CRM without a rekeying step.
Guest sees: Their photo, right away.You see: In the CRM before you have packed up. - Post-show
The follow-up that gets opened
Your first email references the photo they already have. It is not cold.
You see: A warm list, not a scanned pile.
Leadership sees a CRM-ready list and a number that defends the budget.
You don’t leave the activation with a memory card and a vibe — you leave with every visitor’s name, email, and company, and numbers that show exactly what the booth returned. Every organic share keeps your brand working after teardown. That’s how your next activation budget becomes an easy yes.
- Every booth visitor is a name, an email, and a company in your CRM — captured before the shutter fires.
- Your brand keeps traveling in every share, long after the booth comes down.
- Per-activation numbers that turn the budget conversation into a yes.
How it actually works.
Every visitor gets a branded photo on their phone
Set up a branded photo booth or headshot station on any iPad. Guests register, snap a photo, and get it on their phone. You walk away with every contact.
- Branded overlays keep every activation on-brand
- Boomerangs people actually post
- Text, email, or QR delivery, their choice
Contact info captured before the camera fires
Guests register at the booth, then step in front of the camera. No follow-up emails, no lost conversations. You have a CRM-ready list by the time the event ends.
- Badge scanning for conference events
- Custom registration fields per activation
- Contact data flows to your CRM via Zapier or webhook
Your brand travels with every share
Every gallery view shows your messaging. Every share carries your brand. One activation keeps working long after the booth comes down.
- Branded galleries with your logo and colors
- Gallery Gate (Engage) captures leads from shares
- Your brand rides along on every share
Show leadership the numbers
Registrations, gallery views, shares, downloads — all counted per activation. Export the CSV that turns your next budget conversation into an easy yes.
- Per-activation engagement metrics
- Text and email delivery rates, gallery views
- CSV exports for stakeholders
Suggested tools for field marketing
The tools that power booth activations, lead capture, and branded delivery.
Field marketing questions
How does a booth photo become a lead?
Guests register at the booth, then step in front of the camera — so you capture their name, email, and company before the shutter fires. The branded photo lands on their phone, and you leave with a CRM-ready contact list.
Where does the contact info go?
To your CRM through a signed webhook or Zapier, as each guest registers and checks in, plus a guest CSV after the show. You can scan conference badges or use custom registration fields per activation. Native HubSpot and Salesforce connectors are coming.
What gear do I need to run a booth?
Any iPad. Set up a branded photo booth or headshot station, and guests register, snap a photo, and pick text, email, or a QR code to get it.
How does my brand keep working after the booth comes down?
Every gallery view shows your messaging and every share carries your brand. Boomerangs give people something they actually post, and on Engage, Gallery Gate asks for an email before a shared gallery opens, so shares turn into new leads.
Can I prove the activation’s ROI to leadership?
Yes. Registrations, gallery views, downloads, shares, and text and email delivery rates are counted per activation. Export them as CSV for the deck that turns your next budget conversation into an easy yes.
Walk away with leads, not just photos.
Every booth visitor gets a branded photo — you get their contact info and the numbers that prove it worked.