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Messaging

Send guests branded texts and emails.
With their photos inside.

Customize the messages guests receive. Schedule follow-ups for the right moment. Let On This Day bring their photos back on the event’s anniversary — keeping the brand experience alive long after the event ends.

Resurface their photos later with On This Day

A year after the event, guests get a text: their photos, back on their phone, on the anniversary. The memory resurfaces right when it means the most — and your brand comes with it.

  • Fires on the event’s anniversary, automatically
  • Each guest gets their personal gallery link
  • Guests re-engage and re-share without it feeling like marketing
On This DayScheduled
Apr 5, 2026Gallery delivered to 312 guests
Apr 12, 2026"Remember the Annual Gala? Your photos are still here."
May 5, 2026"One month ago today…" — resurface gallery
3 photos from your night at the Annual Gala

Personalize guest messaging

Every SMS and email that goes out is yours to control. Registration texts, photo-ready messages, thank-yous — write them the way your brand speaks.

  • Custom templates for SMS and email per event
  • Merge fields for guest name, event, and gallery link
  • Defaults cascade: set once at the brand, override per event
Message Template
Template
Hi {name}, your photos from {event} are ready! View them here: {gallery_link}
Preview
Hi Sarah, your photos from Annual Gala are ready! View them here: gallery.acme.com/sarah

Send at the right moment

Gallery links at 9am the morning after a late gala. A thank-you two days later. A "share your favorites" nudge the following week. You set the timing.

  • Schedule messages for specific dates and times
  • Timezone-aware delivery across regions
  • Edit or cancel queued messages anytime
Scheduled Messages
Gallery deliveryApr 6 · 9:00 AM
Sent
Thank you follow-upApr 8 · 10:00 AM
Queued
Share your favoritesApr 13 · 11:00 AM
Queued
On This DayMay 5 · 9:00 AM
Scheduled

Your brand, not ours

Guests never see "BrandStudio." Emails arrive from your own domain with your logo, colors, and sender name; texts carry your event in every message.

  • Brand colors and logo in every email
  • Email from your own domain — one DNS record (Deliver and above)
  • Delivery tracking that counts people, not retries
Acme Eventsphotos@acme-events.com
Your photos from the Annual Gala
Hi Sarah, thank you for joining us! Your branded photos are ready to view and share.
View My Photos
Sent by Acme Events · Powered by BrandStudio

The messaging journey

Every touchpoint is a chance to keep your brand in front of guests. Here's how it plays out.

During the event
Instant delivery
Photos are delivered via SMS the moment they’re captured. Guests share while the energy is high.
SMS"Sarah, your photos from the Annual Gala are ready! View them here…"312 delivered · 94% opened
Morning after
Post-event follow-up
Gallery link at 9am. Guests wake up to their photos, re-share on social, and your brand rides the wave.
Email"Your photos from last night are ready to download and share…"312 sent · 78% opened
1 week later
Share your favorites
A gentle nudge to share. Guests who didn’t download get a second chance. Your brand stays in their feed.
SMS"Your Annual Gala photos are still available. Share your favorites!"186 sent · 62% opened
1 month later
On This Day
The memory resurfaces. Guests re-engage with photos they forgot about. Your brand comes back naturally.
Email"One month ago today… remember the Annual Gala? Your photos are still here."312 sent · 71% opened
1 week before next event
Build anticipation
Send last year’s gallery before this year’s event. Remind them why they should come back.
Email"The Annual Gala is back. Remember last year? Your photos are still here…"Scheduled · Apr 1, 2027

Resend event photos weeks later.
Your brand comes with them.

Messaging is included on the Engage plan and Custom Pricing. On This Day turns a one-time event into an ongoing brand touchpoint.

Request an inviteAll tools

Common questions

Can I customize the SMS and email copy guests receive?

Yes — at the company, brand, event, or individual tool level. Defaults cascade down, so most teams set a short template at the company level and only override at the event level for special occasions. Variables like {guest_name}, {event_name}, and {gallery_url} personalize every message automatically.

What is the On This Day feature and when would I use it?

On This Day re-messages guests with their event photos on the same date months later — a one-year reunion, anniversary, or seasonal throwback. It's a low-effort way to re-engage a lead list with content they actually want to see. Configure once, BrandStudio handles the send.

Does BrandStudio send from our own domain or from a shared sender?

SMS is sent from a shared short code today. Email can be sent from your own domain — add a DNS record to authenticate BrandStudio as a sender for your domain, and every follow-up arrives from your brand, not ours. Custom email sender is included in Deliver and above.

Can I schedule messages to send later or trigger on a specific action?

Both. Scheduled messages go out at a specific date and time (useful for day-after recaps). Triggered messages fire on events — gallery visit, photo download, survey completion, or face match. Combined, you can run a full post-event campaign without writing a line of code.